Advisors

Our Advisor Bench

Every engagement runs on two core platforms — and draws on a bench of seven advisors, one per discipline.

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Advisory Team

Seven advisors, seven disciplines.

Practice leadership, training, diagnostics, M&A integration, compliance, cyber, and content — delivered by the practitioners who own each pillar.

Portrait of Joe Griffith

Joe Griffith

Practice Lead / Forward Deployed Engineer

Forward deployed engineer, 40 years in enterprise IT. My work happens at the board and executive-team level: I sit with leadership, find where the strategy stops turning into working systems, and I close that gap — hands on the build myself, and with an advisor bench I pull in for build scale, change management, and driving adoption through to measurable ROI.

Portrait of Dan Hughes

Dan Hughes

Principle AI

Dan is founder of Principle AI, building practical AI capability inside construction, manufacturing, and distribution companies. He leads the Training pillar of our bench — executive briefings, AI 101, use-case identification, and champion development — then stays hands-on through workflow mapping, build, and coaching so adoption sticks. 125+ workshops delivered, 1,000+ people trained, 200+ client use cases, and 25 years in data, ERP, and operations.

Portrait of Cindy Phillips

Cindy Phillips

Scientia Consulting

Cindy owns the Diagnostic pillar through her IMPACT® framework, which tells a company exactly where it stands on AI readiness — across six dimensions — before a single dollar gets spent on tools. She's the starting point for any serious transformation effort.

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Dave DeMarco

9990 Partners

Dave brings M&A execution and post-close tech optimization to the bench, helping private-equity-backed portfolio companies fold AI readiness into deal integration from day one instead of bolting it on later.

Portrait of Matthew Avellino

Matthew Avellino, CIPP/US

Fox Rothschild LLP

Matthew is our named compliance advisor and a practicing lawyer at Fox Rothschild — the specialist we bring in the moment AI governance, data privacy, or regulatory exposure surfaces. IAPP-certified and trained to think like a litigator, he helps us inoculate against case-law objections before they harden, bake defensible privacy language into proposals, and shape AI builds so they stand up to scrutiny rather than invite it.

Portrait of Kerry Kulp

Kerry Kulp

Velaspan

Kerry leads Cyber implementation, translating AI adoption into real security posture with GRC-as-a-Service and managed deception defenses mapped to frameworks like NIST, HIPAA, and ISO 27001.

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Hannah Gabiana

Get the Hi

Hannah runs content and production for the practice, producing the “Reading the Room” podcast and executive media content that puts our advisors and clients in front of the right audience — turning expertise into visibility.

Core Technology Platforms

The two platforms every engagement runs on.

These are the two platforms every engagement runs on. Everything else is chosen per client.

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Claude (Anthropic)

The reasoning layer

Strategy, architecture, and analysis work before anything gets built.

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Lovable

The build layer

Production applications, not prototypes. Lovable runs multiple frontier models under the hood, so delivery isn't dependent on any single vendor's roadmap.